Lurpak® Bake Club

About Bake Club

When you join Bake Club you're joining a community of passionate bakers who love to show off their creations, and challenge themselves to take their cakes, biscuits and pies to the next level.

Every month we invite a mentor from the world of cooking and baking to set an exciting challenge, and then award prizes to our favourite entries. This is your chance to show the world your brilliant brownies, perfectly shaped loaves and surprising flavour pairings.

Need a spoonful of inspiration? Browse the galleries and read this month's challenge recipe. And remember, when it comes to baking, you get out what you put in.

Join Bake Club

Register now to show off your baking in our monthly challenges, collect badges and baking accolades, connect your social accounts and invite your friends to share in the festivities.

Upload Bakes

Show the world your baking triumphs fresh from the oven. Upload images or just add #BakeClub to your tweet or Instagram photo and it will feed straight into the challenge gallery.

Win Prizes

Our monthly challenges are set and judged by mentors from the world of cooking and baking, offering you the chance to win everything from inspiring classes to kitchen essentials.

Register now View this month's challenge

F.A.Q. Frequently Asked Questions

  • How can I take part in the challenge?

    Enter a challenge by submitting your picture of this month's Bake Club challenge.

    First, read the month's challenge guide for ideas and advice from your Bake Club mentor, then it's time to bake! After you've made your creation, take a photograph and submit it to Bake Club. You can submit by:

    • Uploading your photo directly to the Bake Club website
    • Adding #BakeClub to a photo you're sharing on Instagram
    • Adding #BakeClub to a tweet and photo you're sharing through twitter

    Remember to include either a short description of your dish and the twist on it, or share the full recipe.

  • How are entries judged?

    Winners will be collectively chosen at the discretion of each challenge's mentor and the Lurpak team. Winning dishes will be chosen based on a combination of the twist on the recipe and the photo of the dish. The more mouth-watering, the better!

  • How can I invite my friends?

    Once you've created a profile, you can tweet or share your personal invitation link on facebook or simply enter your friends' email addresses and we'll send them an invite. You'll be notified when they've joined Bake Club.

  • What happened to my baking group?

    Group baking has gone, but you can still track what your friends are doing by following them on Bake Club. You'll be able to view a feed of the images they've submitted, view their profile and see how many awards or badges they've won. Cheer them on by giving them a star for their bakes!

  • When will I find out if I'm a winner?

    Winners are chosen and announced 14 days after the end of the month. If you're one of our Bake Club champions, you'll receive a notification on your profile, and a message via your submission channel – i.e. a comment on Instagram or a Tweet. Make sure you're following us too.

  • What are the benefits of registering for an account?

    Once you've registered you can set up a profile, connect all your social accounts, and easily store your bakes in one place. You'll also be able to invite friends and track their progress.

  • How do I connect my social accounts?

    You can connect your Bake Club profile to your Twitter and Instagram accounts by clicking on 'edit profile' on your profile page.

  • Why has my image has been removed from the site?

    We reserve the right to remove any imagery that may be deemed inappropriate, or imagery showing a competitor brand within shot. If you think we've made a mistake, feel free to drop us a line at lurpak@outsideline.com.

  • I've submitted an image through Twitter/Instagram, how can I view it on the Bake Club site?

    The image will automatically be added to the challenge gallery and added to your profile page.

The terms and conditions of the competition can be viewed here. If you have any more questions, please drop us a line at lurpak@outsideline.com and a member of the team will help you out.